About Me
Siddhartha Tiwari
Consultant
IIT Kharagpur
An alumnus of IIT Kharagpur, I fundamentally loved Philosophy but turned to Engineering in the lust of Physics. Lust rushes, but love waits. It took 15 years of my celebrated professional career to make the most awaited decision to mentor in creating the brand identity through deep work.
What is Business Development
Research always provides new insights into a fresh or existing project. First, we obtain and gather the information. Understand the business —the existing competencies in product and leadership, market requirements and challenges, users and competition analysis, etc. Additionally, we focus on the organization's and leadership's integrity regarding culture, value system and business ethics.
Once data and information are obtained and summarised satisfactorily, next is - brainstorming and data analysis. It's teamwork with the stakeholders - the foundation for creativity. Sometimes, through free association of thoughts and brainstorming, an accidental suggestion can be the best solution. This phase defines gaps and the scope of improvement, prepares policy and roadmap, branding documentation, vision and mission, and the value system, and creates a direction to bring all the information into a visual identity.