About Me
Siddhartha Tiwari
Consultant
IIT Kharagpur
An alumnus of IIT Kharagpur, I fundamentally loved Philosophy but turned to Engineering in the lust of Physics. Lust rushes, but love waits. The wait is over; I shifted the focus to my passion from 15 years of my celebrated professional career, spanning research & academia, global MNCs, and public and social services. Trained rigorously in data analysis, research methodology, and structured problem-solving, I've spent over a decade decoding how institutions and businesses succeed - not merely through data or design but through clarity of thought and coherence of communication. I realized something vital - systems are powerful, but stories move people. Metrics matter, but the meaning is what endures. Communication is not just a soft skill - it's a force multiplier and is not just a decoration but a strategy. In a world often divided between science and art, logic and intuition, structure and creativity, I choose not to settle for either/or but to explore the power of both. The future belongs to those who can integrate - who think like engineers, feel like artists, and act like leaders. It's time to combine analytical depth with creative agility.
And so, I stepped away from the secure corridors of government service, choosing instead a path less predictable — to pursue my passion for design thinking, branding, writing, and impact communication to help businesses and organizations define, develop, and differentiate their brands through a unique blend of design thinking, data insight, and digital strategy.
If you believe the next generation of leadership will be built not only on innovation but on clarity, conviction, and connection, then let's talk.
Siddhartha
What is Business Development
Research always provides new insights into a fresh or existing project. First, we obtain and gather the information. Understand the business —the existing competencies in product and leadership, market requirements and challenges, users and competition analysis, etc. Additionally, we focus on the organization's and leadership's integrity regarding culture, value system and business ethics.
Once data and information are obtained and summarised satisfactorily, next is - brainstorming and data analysis. It's teamwork with the stakeholders - the foundation for creativity. Sometimes, through free association of thoughts and brainstorming, an accidental suggestion can be the best solution. This phase defines gaps and the scope of improvement, prepares policy and roadmap, branding documentation, vision and mission, and the value system, and creates a direction to bring all the information into a visual identity.